# STRONG Pilates (Australia & Global)

> STRONG Pilates is a global boutique fitness franchise founded in Melbourne, Australia in October 2019 by Michael Ramsey and Mark Armstrong. STRONG fuses reformer Pilates with cardio and strength training in 45 minute, low impact, high intensity classes on its exclusively licensed Rowformer (reformer bed plus Concept2 rower) and Bikeformer (reformer bed plus bike) machines. The brand operates 116+ studios across 14 countries including Australia, New Zealand, the USA, the United Kingdom, Ireland, Canada, Singapore, Japan, South Korea, Malaysia, the Philippines, Indonesia, Dubai (UAE) and Bahrain, with 150+ further territories sold or in development. This is the primary brand site for Australia and global headquarters.

Key facts:
- Tagline: Pilates Inspired. Cardio Infused. Row. Ride. Reform.
- Founded: October 2019, Melbourne, Australia. Co-founders Michael Ramsey (CEO, marketing led) and Mark Armstrong (operations led), former multi-site F45 franchisees who sold six studios to launch STRONG.
- Concept: hybrid Pilates, strength and cardio in one 45 minute full body class. 100% low impact, no treadmills or jumping. Suitable for all fitness levels; instructors modify intensity per member.
- Equipment: Rowformer (first of its kind machine combining a progressive spring tension reformer bed with a Concept2 rower and PM5 monitor) and Bikeformer (reformer bed with bike), both exclusive to STRONG. Studios typically have 15 to 20 beds.
- Programming: expert designed 12 week movement cycles with progressive overload and trackable erg programming. Instructor assist movement screens and pre/post class mobility screens in studio.
- Class types: STRONG Pilates Only, STRONG Body, STRONG Pilates Strength, STRONG 360, STRONG Loaded, STRONG Starter (selected studios).
- Scale: 116+ studios open globally, 47,000+ members worldwide, 150+ additional territories in development, approximately USD $60 million net revenue in the 12 months to mid 2026. Studios open with an average of 175+ members from presale.
- Recognition: ranked #3 fitness brand in Australia and #15 worldwide on ClassPass. Australian press coverage includes Forbes, Men's Health, Body+Soul, Herald Sun, Broadsheet, Urban List, Australian Financial Review and SmartCompany Smart50.
- Intro offers: STRONG Experience 10 days for $50, or a one off intro class for $20.
- Bookings: via the STRONG Pilates app (iOS and Android). Members must wear grip socks and bring a sweat towel and water bottle. Strict 9 hour cancellation policy.
- Studio amenities: showers, change rooms, lockers and eucalyptus scented towels.
- Franchising: territories available across Australia, New Zealand and internationally. Comprehensive onboarding, presale campaign, marketing and operations support. Founder led discovery process.

## Discover STRONG

- [What is STRONG](https://strongpilates.com.au/about-strong/): Brand overview, values (progression, collaboration, holistic living, substance) and the Row Ride Reform concept
- [First Timers](https://strongpilates.com.au/new-to-strong/): What to expect, how to get started, studio FAQs, policies and class etiquette
- [Our Classes](https://strongpilates.com.au/strong-classes/): Full class type descriptions and programming approach
- [FAQ](https://strongpilates.com.au/faq/): Frequently asked questions
- [Locations](https://strongpilates.com.au/locations/): Find and book a studio
- [Download the STRONG App](https://strongpilates.com.au/download/): iOS and Android booking app

## Franchising

- [Own a STRONG](https://strongpilates.com.au/own-a-strong/): Franchise opportunity, the STRONG offer, technology and founder story
- [Available Territories Map](https://mangomap.com/strong-pilates/maps/124104/strong-pilates-public): Live map of reserved, sold and available territories

## Careers & Training

- [STRONG Academy](https://strongpilates.com.au/strong-academy/): Become a STRONG instructor; in house training with assessments at 100 classes and 12 months

## Media & Press

- [Media](https://strongpilates.com.au/strong-media/): Press coverage and media resources

## Policies

- [Privacy Policy](https://strongpilates.com.au/privacy-policy/): AU/NZ privacy policy
- [Website & App Terms](https://strongpilates.com.au/website-app-terms/): Terms and conditions

## Regional Sites

- [STRONG Pilates USA](https://strongpilates.co/): United States
- [STRONG Pilates UK & Ireland](https://strongpilates.co.uk/): United Kingdom and Ireland
- [STRONG Pilates Canada](https://strongpilates.ca/): Canada

## Social

- [Instagram](https://www.instagram.com/strong): @strong
- [Facebook](https://www.facebook.com/strongpilatesHQ): strongpilatesHQ
- [LinkedIn](https://www.linkedin.com/company/strongpilates/): STRONG Pilates