OWN A STRONG
Pilates. Strength. Cardio. Bring the world’s first hybrid workout to your community.
Down for more?
Own a STRONG
Launched in Australia in 2019, STRONG Pilates is a high-intensity, low-impact workout that combines Pilates-inspired strength training with cardio on the Rowformer or Bikeformer, delivering a hybrid workout on equipment exclusive to STRONG.
With 100+ studios in Australia, STRONG has developed incredible brand awareness across APAC and a loyal community of STRONG Humans, with more opportunity available in key markets.
120 studios. 14 countries. One global experience that is down for more. Always.
A CATEGORY OF ONE.
There’s fitness, and there’s STRONG. We built the first workout to fuse strength training, Pilates, and cardio into one 45-minute session. No competitor has it. That’s not a tagline, it’s a business advantage. When you own a STRONG studio, you’re building STRONG humans and a connected community that can’t be compared to anything else.
SUBSTANCE, NOT HYPE.
We didn’t chase a trend and slap a logo on it. Founders Michael Ramsey and Mark Armstrong saw a gap in the fitness industry for a long term, sustainable, safe, low impact model which led them to our unique concept. Every movement in our programming is backed by real training science and real results. Same goes for the business behind it. Site selection, studio design, marketing, performance, member acquisition & retention, academy-trained instructors — it’s all been tested, refined, and handed to you ready to run.
BUILT FOR PROGRESSION, NOT PERFECTION, BUT ALWAYS INNOVATING.
Fitness never stands still, and neither do we. It’s a fast moving industry and that works for us because innovation is at our core. Our programming evolves. Our technology advances. Our systems get sharper. Our support doesn’t stop at your studio opening — it keeps going as you grow.
A MODEL BUILT TO PERFORM.
- Proven demand. STRONG Humans keep coming back for a workout they can't get anywhere else.
- Streamlined operations. From studio fit-out to class programming, to marketing & performance support, we've done the hard work so you can focus on running your business.
- Academy-trained instructors. Every trainer is certified through the STRONG Academy, consistent quality, every class, every studio.
- Marketing that works. Global brand, local execution. You get the brand equity, the assets, the strategy, and the community behind you.
- Real support, always on. Franchisee relationships aren't transactional. We're in it with you. Your success is our success.
COMMUNITY THAT COMPOUNDS.
STRONG isn’t just a workout — it’s a community. A genuine one. Members lift each other up in class, instructors are in your corner, and that same energy carries into our franchise network. You’re not opening a studio alone. You’re joining owners who trade notes, share learnings, and push each other forward.
You’re not just opening a boutique fitness studio. You’re building a business inside a genuinely one-of-a-kind category — with the systems, support, and brand power to back you up.
Down for more? Let’s chat.
The support was amazing. They helped me every step of the way, from the idea to the opening, and ongoing support. It's a supportive atmosphere with the other franchisees and HQ. The innovation, the tech, they're constantly thinking through ‘how can we do better?’ - I have the dream job.